Understand the audience
Interviews, audience research, market research, competitor analysis and journey mapping.
Communication designer · Research + strategy
Research first.
Then the design.
I’m Isha Gogoi, a communication designer with a background in journalism. I work across research, strategy and visual communication, turning audience insight into clear choices for brands, products and services.
View selected work ↘What I do
Find the useful question, then build from it.
My work usually starts with interviews, market context and competitor research. From there, I define the problem and carry the thinking into content, experience and visual decisions.
Make sense of the evidence
Problem definition, brief reframing, product strategy, content strategy and positioning.
Turn direction into form
Visual communication, information architecture, UI/UX, prototyping and brand storytelling.
Selected work · 01
HOP
Short trips should feel short.
Academic M.Des project · Sep–Dec 2025
A shared e-cycle service for everyday movement.
HOP began as a city-wide mobility idea. Research made the weak points clear, so I narrowed the concept to campuses and townships, where safety, availability and parking could be supported more credibly.
HOP is an academic project. It has not been launched or piloted, and no adoption or business-impact claims are made.
HOP / The shift
The original idea was too broad.
What the research changed
For trips of roughly 1–5 km, people wanted convenience without the setup and uncertainty that can come with shared mobility. An open-city service made availability, road safety, parking and maintenance difficult to promise.
First frame
A city-wide rental service
Broad reach, but too many conditions outside the service’s control.
Reframed direction
Campuses and townships
Defined environments where the service could be easier to find, use and return.
HOP / From insight to interface
Fewer decisions for a short trip.
The product direction
The service was organised around four moments: choosing a cycle, locating it, riding and returning it. The interface keeps battery, distance, navigation and parking visible when each detail is useful.
Compare quickly
Distance and battery help the rider pick without opening several screens.
Find the cycle
Navigation reduces the gap between seeing availability and reaching the cycle.
Keep it simple
The ride view holds only the information needed while moving.
Finish clearly
Defined parking and a clear trip summary make the end of the journey unambiguous.
Selected work · 02 · Team project · Mar–Apr 2026
Amigo brings local creative communities into one place.
A two-sided platform for people looking for creative events and for the hosts and venues organising them. The project focused on how each side discovers opportunities, shares information and builds a local network.
My contribution
UX research, product strategy, information architecture and user flows. I led the UI and high-fidelity design.
Team
Two designers, working across audience journeys for attendees, hosts and venues.
Business thinking
Community-led discovery and host-side growth shaped the concept. Monetisation remained a hypothesis, not a tested outcome.
Experience
Design, research and communication in practice.
Three internships gave me different views of how organisations communicate: through brand assets, sales conversations and corporate messaging.
Jul–Oct 2025
Visit Health
Graphic Design Intern
Created brand and marketing assets for digital and print channels, applying the visual identity consistently across formats.
Jan–Mar 2024
TravClan Technology India Pvt. Ltd.
Business Development Intern
Supported market research, prospect outreach and pitch materials for business-development conversations.
Apr–Jul 2021
ONGC
Corporate Communication Intern
Worked on communication material for internal and external audiences.
About
Isha Gogoi
I studied journalism before moving into communication design. That mix still shapes how I work: listen closely, check the context, and make the idea easy to understand. I’m interested in roles that connect audience research with brand, marketing and creative decisions.
Education
Pearl Academy, New Delhi
M.Des Communication Design · 2024–2026
Merit Scholarship
O.P. Jindal Global University, Sonipat
BA (Hons) Journalism and Media Communication · 2019–2022
Tools
Adobe Creative Suite
Figma
Canva
Unreal Engine · basic
Skills
A practical mix of strategy and making.
Research + strategy
Audience research · Interviews · Market research · Competitor analysis · Journey mapping · Product strategy · Content strategy
Communication + design
Brand storytelling · Visual communication · Corporate communication · Information architecture · UI/UX · Prototyping
Contact